Digital business
Digital business is the process of applying digital tools — from cloud-based software to Artificial Intelligence (AI) — to transform business operations. Digital business is similar to digital transformation — both focus on modernizing existing business models and creating new products and services.
You can apply digital business to optimize and enhance any part of an organization, including:
- Customer engagement through personalization
- Business development with real-time analytics and machine learning
- Process optimization with cloud-based tools and automation
Supporting digital business requires an investment in updating your overall IT infrastructure. Many legacy on-premises ecosystems can’t support common digital business approaches, like big data analysis, AI and automation. Meanwhile, the cloud — as an individual resource or in concert with on-premises resources — offers a host of benefits to help businesses both modernize processes and develop new capabilities.
When a business updates its ecosystem with the right mix of cloud-based and on-premises data center resources, it can easily navigate the future through new technology adoptions and necessary optimizations.
