Client story Olaplex's Journey to Cloud Financial Health with Insight & Archera
Client
Olaplex, an innovative global professional hair care brand founded in 2014 and operating in 60+ countries.
Industry: Retail
Challenge
Gain visibility into cloud spending and confidently adopt automated savings plans to maximize long-term financial efficiency.
Outcomes
Olaplex drove approximately $20,000 in savings and achieved high workload optimization coverage (91%), successfully transforming their approach to cloud finance to focus on continued revenue growth.
Solutions: InsightCloud® Care, Cloud, Cloud cost optimization
Olaplex’s innovative professional hair care brand has long been committed to pushing boundaries — not just in their product lines but in their business operations. Their expanding cloud footprint presented a strategic opportunity to optimize costs and enhance operational efficiency across the business.
The goal: Establish a proactive, data-driven cloud financial strategy. To achieve this, Olaplex strengthened their existing partnership with Insight to explore new avenues for growth and savings. It’s a collaboration that led to a pivotal introduction to Archera, a key component of the InsightCloud® Care platform.
From discovery to optimization: A clear view of cloud finance
With this partnership, Olaplex's team gained a level of visibility that’s transformed their understanding of cloud spending. The pivot uncovered hidden opportunities for optimization, with one discovery being 1.7 terabytes of unused backup storage that had been running for over a year. By identifying and eliminating this legacy data, Olaplex realized immediate savings of approximately $20,000 annually.
“It’s those little things you discover and clean up that help you run more efficiently,” says Mat Banik, Senior Cloud Engineer at Olaplex leading the initiative. “You have higher confidence in the platforms and you're running at maximum profitability.”
The insights provided by Archera's reporting empowered Olaplex to make informed decisions and better allocate resources.
Something we hear from clients is the benefit of the savings...not only saving money through rate optimization, but also saving people time by reducing manual effort, which allows them to refocus on revenue generating activities.”
Taylor Farnham
Director of Alliances, Archera
A bold move toward immediate & future savings
Embracing automated savings plans was a strategic step for Olaplex. The team recognized that a proactive approach to reserved instances (RIs) and savings plans would unlock significant, long-term value. While committing to these plans can be a complex decision, Insight and Archera made the process seamless. The simple integration and expert support from the Archera team, including direct conversations with a company founder, provided the confidence needed to move forward.
To have a healthy partnership, you have to have open communication and an honest approach. And that’s what we have with Insight.”
Mat Banik
Senior Cloud Engineer, Olaplex
The results were immediate. “We started seeing refunds in our billing as soon as we hit the savings,” Banik notes. This quick return on investment validated the strategic shift.
Today, they’ve built momentum for future initiatives with projected savings rising to double-digit percentages in the near future.
As savings increase with the solution’s commitment term, Olaplex stands out as a client that will reap the benefits. Jaren Tilley, GM of Partnerships, Archera reflects on the positive trajectory: “Many companies are below 80% coverage with their compute workloads, and much less with database. Across all of those services, Olaplex is now at 91%, which is impressive. This speaks to how our partnership has removed the fear of over-commitment to capture more savings.”
Pioneering a proactive cloud financial strategy
The partnership with Insight and Archera has moved Olaplex from merely managing cloud bills to strategically optimizing its financial landscape. The company is now exploring one- and three-year commitments to maximize savings, positioning itself for continued success. This new financial clarity will be crucial — Olaplex ventures into new high-growth areas, such as adopting AI, which will increase their infrastructure needs.
This transformation goes beyond cost savings. Today, Olaplex is positioned to keep innovating. By automating routine financial tasks and providing a clear path to optimization, the Olaplex team can now concentrate on strategic, revenue-generating projects.
“Without Insight driving the reminders and project efforts behind it, this simply wouldn't be happening,” Banik states.
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By Insight Editor / 6 Dec 2025 / Topics: Cloud cost optimization InsightCloud Care Cloud
