Insight announcements From Old to Bold: Push the Right Refresh Button With Mac in the AI PC Era
By Bob Bogle / 3 Mar 2025
We’ve entered a new world of AI-supercharged productivity, brought to our fingertips as the power of personal AI assistants takes root in workplace devices everywhere.
Not only is keeping up with the latest in AI PCs crucial for maintaining high output, but it’s also essential to total security and overall business efficiency. However, the transition comes with its own set of challenges, where next-generation applications bring an insatiable appetite for performance, capacity, and scale. The demand for high-performance computing can also strain organizational budgets and complicate the endpoint management process.
Our clients face big questions about how to move forward, and whether the benefits of upgrading now outweigh the costs. This is exacerbated by the lingering effects of hodgepodge fleets of devices that were urgently acquired at the height of the pandemic. Those are now showing their age and maybe weren’t the best options for your end-users in the first place.
But while endpoint diversification can be key to boosting productivity and business continuity, finding the right glide path to simpler, more cost-effective, and consistent device management isn’t always obvious.
Fortunately, there is no shortage of endpoint options for the next-gen worker. We’re seeing more clients gravitate to Apple® devices, and employers increasingly see the value of employee choice. Apple devices are regarded among the most secure in the world while integration of macOS® in enterprise environments has grown more seamless with support for Microsoft endpoint and identity management solutions.
At Insight Amplify last week, Apple joined our Chief Marketing Officer Hilary Kerner on-stage to discuss the next step forward in Apple’s evolution within the corporate environment.
Last fall, Apple introduced Apple Intelligence features in its latest device lineup, including MacBook Pro® laptops with the powerful M4 chip boasting Apple’s fastest Neural Engine for accelerated AI processing. As AI PC adoption grows, there’s never been a more pivotal moment to understand how your organization should navigate the complexity of endpoint diversity. Choosing the right AI-capable devices for upcoming refresh initiatives is a step most businesses cannot afford to get wrong.
The timing couldn’t be better for Insight clients, as we also recently announced Insight Flex for Devices, a modern Device-as-a-Service (DaaS) approach to keeping employees plugged in to the most capable devices for their work.
A Fresh Approach to Refreshes
A refresh is not simply about getting the latest and greatest devices; it's about enhancing your organization’s overall performance while optimizing costs and regaining control of your endpoint ecosystem.
A healthy lifecycle management process should bring the following benefits, and if these are a challenge within your environment, you need a smarter path forward:
Employee Choice: Your organization enhances employee satisfaction and minimizes downtime by offering employees the flexibility to select devices that cater to their needs and preferences, facilitating quick and secure access to company resources on any operating system.
Improved Productivity: Newer devices come equipped with advanced features and capabilities that significantly boost employee productivity. This means faster processing speeds, better multitasking capabilities, and overall smoother operation, allowing employees to complete tasks more quickly and effectively
Enhanced Security: Older devices are more susceptible to security vulnerabilities and cyber-attacks. Apple’s innovation in platform security, for example, results in reduced rates of mass vulnerability, making their devices a safe choice for enterprises. AI PCs feature on-device processing — Apple Intelligence uses Private Cloud Compute security architecture, for example — to protect privacy while providing personalized intelligence.
Cost Optimization: A reliable DaaS program helps businesses reduce total cost of ownership by bundling essential services such as procurement, warehousing, provisioning, deployment, and sustainability into a per-device, per-month pricing model. This model eliminates the need for large upfront investments and allows for predictable budgeting.
Advanced Asset Management: Managing a large fleet of devices can be complex and time-consuming. Advanced asset management automatically enables IT administrators to track individual assets across their respective lifecycles. Since not all computers are created equal, it helps in identifying those due for a refresh when waning performance dictates it rather than based on a rigid refresh date.
Compatibility with Modern Software: As technology evolves, so do software requirements. Older devices may struggle to run the latest software efficiently, leading to decreased productivity and increased frustration among employees. Good luck running the latest AI-powered applications with dated hardware.
Simple Access to Powerful PCs
Upgrading your endpoints is a strategic step forward that can significantly enhance productivity, security, and overall efficiency. Access to the most advanced technology is the necessity to realize it.
As Insight collaborates with top device manufacturers and AI innovators like Apple, our goal is to simplify life for our clients, whether they are global enterprises or a community near you. Oftentimes, the right technology can make a world of difference.
Just ask the Institute for Digital Inclusion Acceleration, which Insight Public Sector has partnered with to bridge the digital divide by building “hives” that empower underserved communities across the United States. The initiative improves digital literacy through educational programs and access to top technology — MacBook Air®, iMac®, iPad®, and Apple TV® devices — to help thousands of citizens develop essential digital skills, from basic internet use to advanced training like app development.
On an even broader scale, leveraging Insight Flex for Devices to gain comprehensive device support optimizes the cost of staying current and automates asset management. It also supports sustainability goals by extending device longevity and securely recycling old devices.
Now, isn’t that refreshing.
For more information on how Insight Flex can help simplify and enhance device lifecycle management, go to our Digital Workplace solutions.
Bob Bogle
Vice President Devices Solution Line & Client Operations, Insight
Bob runs Insight’s devices solution line, providing clients with the cutting-edge technology integral to modern business operations. With more than 20 years of experience leading high-growth sales organizations, Bob joined Insight through its acquisition of PCM, where he led inside sales.
