Insight announcements An All-Star Lineup: Amplify Award Winners Help Insight ‘Change the Game’ for Clients

Insight this week gathered about 1,500 client-focused teammates alongside industry leaders like Microsoft, Apple, Google Cloud, and HPE for Amplify 2025, our premier annual business kickoff held Feb. 24-26 in Phoenix. Amplify fosters collaboration with the world’s preeminent technology providers, defining how our clients can best take advantage of the latest industry trends.

The event concluded with the 2025 Amplify Awards, honoring exceptional partners that have embraced Insight’s unique playbook as a solutions integrator to “Change the Game,” the theme of this year’s Amplify. Together, we help our clients not only solve modern business challenges but realize the full, game-changing potential of cloud, artificial intelligence, and more.

By teaming our partner community’s powerful technologies with Insight’s comprehensive solutions and services, businesses elevate their level of play. They’re automating operational processes to move the goalpost on productivity. Elevating the performance of their teammates with gamebreakers like AI PCs. Driving competitive advantage. Fielding strong fundamentals with modern infrastructure and cybersecurity — after all, a great defense still wins championships. 

This year’s Amplify Award winners are:

• Modern Workplace Partner of the Year — AMD
• Gen AI at the Edge Partner of the Year — Qualcomm 
• Modern Infrastructure Partner of the Year — Pure Storage 
• Modern Apps Partner of the Year — Microsoft 
• Data and AI Partner of the Year — Google Cloud 
• Cybersecurity Partner of the Year — Cisco 
• Integrated Solution Partner of the Year — Ericsson 
• Marketing Partner of the Year — Intel
• E-Commerce Partner of the Year — HP Inc
• Public Sector Partner of the Year — Microsoft/Microsoft Surface
• SLED Partner of the Year — Cisco
• Federal Partner of the Year — AWS
• Commercial Partner of the Year — Dell 
• Distributor of the Year — TD Synnex 
• Flex for Device Partner of the Year — Dell 
• Flex for Infrastructure Partner of the Year — NetApp 
• Growth Partner of the Year (Greater than $100M) — Apple 
• Growth Partner of the Year — Juniper 
• Transformation Partner of the Year — Adobe 
• Value Hunger Partner of the Year — HPE 
• Value Heart Partner of the Year — Logitech 
• Value Harmony Partner of the Year — ChromeOS 
• Channel Account Champion-Infrastructure — Lindsey Brown, Veeam 
• Channel Account Champion-Device — Lindsey Christensen, Lenovo 
• Channel Account Champion-Cloud — David Smith, Microsoft 

Congratulations to these true gamechangers! At Insight, it’s not about playing harder; it’s about working smarter together. 

Our clients know Insight as the trusted partner who can help them navigate the complexity of their business and figure out the best combination of hardware, software, and services to fit their needs — it starts with team chemistry with our incredible partner community.

That’s how we change the game to shape the future of digital transformation for our clients.