Insight announcements AI PCs Are Here — Why It’s Time for Businesses to Take Notice
By Bob Bogle / 31 Mar 2025
The next generation of personal computing has begun reshaping how organizations work, create, and compete.
AI-powered PCs — equipped with advanced Neural Processing Units (NPUs) — are unlocking new levels of productivity, personalization, and efficiency. As industry leaders like Microsoft, Dell, and AMD accelerate the AI PC revolution, one thing is clear: Organizations can’t afford to wait on adoption.
At Insight, we’re not just observing this shift — we’re helping shape it.
Whether you're preparing for the end of Windows 10 support, modernizing aging fleets, or planning for AI-integrated workflows, Insight is helping clients get ahead by evaluating, testing, and deploying next-gen AI PCs at scale. This is more than a device refresh, it’s a foundational change in how organizations empower their people and run their businesses.
Partnering at the Heart of Innovation: Dell and AMD
As part of our commitment to supporting clients through this transition, Insight is proud to work alongside Dell and AMD to bring next-generation AI PCs to market.
Insight is currently testing and evaluating Dell’s newest commercial devices powered by AMD Ryzen™ AI PRO processors — the first Dell Pro systems to feature AMD’s cutting-edge AI silicon designed specifically for the modern enterprise. These systems combine CPU, GPU, and NPU performance to enable powerful Copilot+ features and real-time on-device AI capabilities, all while delivering the security and manageability required by business IT environments.
“AI PCs represent a fundamental shift in how businesses harness technology to drive productivity and innovation,” said Jason Mooneyham, Corporate Vice President, Global Commercial Channel and North America Channel Chief, AMD. “With AMD Ryzen™ AI PRO processors, we’re delivering advanced on-device AI capabilities that meet the evolving demands of modern enterprises — combining performance, security, and efficiency in a way that truly empowers the workforce. Our collaboration with Insight and Dell ensures organizations can confidently embrace this next era of computing, unlocking real value from AI at scale.”
“Our latest commercial devices, powered by AMD Ryzen™ AI PRO processors, are designed to enable smarter, faster, and more personalized experiences in the workplace,” said Kyle Dufresne, Global SVP and GM, OEM Solutions, Dell Technologies. “We are redefining what’s possible, and together with Insight and AMD, we’re proud to help organizations modernize their fleets and accelerate their AI transformation with technology that is ready for the future.”
These collaborations build on Insight’s broader strategy to guide organizations through AI adoption, not only by bringing the latest hardware to market but by offering the expert support clients need to deploy, integrate, and scale these technologies efficiently. Our Insight Flex for Devices offers organizations cost-saving and simplified Device-as-a-Service (DaaS) solutions by getting the right devices to the right users when they need them to minimize downtime and increase productivity. This includes AI-capable devices like AI PCs.
Why Organizations Are Prioritizing AI PCs Now
AI PCs bring a host of business-critical advantages: accelerated processing, improved battery life, local AI execution, enhanced security, and seamless multitasking. Whether you’re a knowledge worker, engineer, creative, executive, or sales lead, AI PCs offer tangible productivity gains, from summarizing meetings and generating documents to translating conversations in real-time.
These benefits aren’t hypothetical. Early results from Insight’s testing of AMD-powered AI PCs have already shown notable gains in performance, battery life, and memory optimization for generative AI use cases like image creation, predictive modeling, and real-time voice transcription.
Importantly, AI PCs also are an essential response to a convergence of IT challenges: outdated devices from hastily made pandemic-era purchases, increasing support costs, and the looming end-of-support for Windows 10. AI PCs offer an opportunity not just to refresh, but to future-proof.
How Insight Helps with AI PC Adoption
Insight is leading the way in supporting enterprise adoption of AI PCs. We help clients evaluate readiness, identify high-impact use cases, and develop practical deployment strategies based on role-based personas. From content creators and developers to executives and frontline teams, we help clients align the right device and applications to the right employee for maximum impact.
We also provide enablement around zero-touch provisioning, compatibility assessments, sustainability insights, and ongoing strategy support. Whether it's helping clients evaluate ARM-based options or preparing for broader x86-based rollouts with Dell and AMD, Insight’s advisory approach makes the transition seamless.
The Future Is Now
According to Canalys, nearly one in four PCs shipped in Q4 2024 were AI-capable, ramping up from about one in six for the year. Gartner expects AI PCs to represent nearly 100% of enterprise PC purchases by the end of 2026. That means the window to begin preparing is now.
Insight’s partnerships with industry leaders like Dell and AMD empower us to help clients unlock the full potential of AI. Our seamless Insight Flex device-as-a-service offering makes support even easier and cost-effective — from device to data center. We’re here to ensure the adoption of this transformative technology is not only smooth but strategic.
AI PCs aren’t just new devices. They’re a new standard.
Learn more about how we can help you take the next step with next-gen Dell devices powered by AMD.
Bob Bogle
Vice President & GM Client Operations, Insight
Bob runs Insight’s devices solution line, providing clients with the cutting-edge technology integral to modern business operations. With more than 20 years of experience leading high-growth sales organizations, Bob joined Insight through its acquisition of PCM, where he led inside sales.
