Insight Acquires SADA, 6-time Google Cloud Partner of the Year

Insight has acquired SADA, a six-time Google Cloud partner of the year. This strategic acquisition reinforces Insight’s unique position as a leading Solutions Integrator, offering market-leading multicloud solutions at scale.

By further expanding in the fastest-growing areas of the market with the solutions and services expertise of a Google Cloud Premier Partner, we’re augmenting our longstanding status in the top 1% of all Microsoft cloud partners globally. Insight also is an AWS Advanced Tier Services partner with four competencies in migration, Microsoft workloads, DevOps and security.

Adding specialized cloud sales and technical resources to the breadth and scale of our existing capabilities and further expanding our services footprint around the globe position Insight as a powerful resource for clients seeking options for multicloud solutions (including on-prem cloud solutions) and advancements in leveraging gen AI.

Headquartered in Los Angeles, SADA is a market-leading global cloud solutions and services provider for Google Cloud, seeking to redefine what it means to undertake the digital transformation of migrating to and operating in the cloud.

SADA is a Google Cloud Premier Partner with 10 Google Cloud specializations, including security, infrastructure, cloud migration, data analytics, application development, location intelligence and machine learning.

SADA’s strong technical and service reputation within the Google Cloud ecosystem means that they have among the deepest and broadest expertise in the Google Cloud portfolio, delivering solutions across Google Workspace, Google Cloud Platform, location intelligence, security, data and gen AI. 

There are only a handful of systems integrators with deep expertise in two of the three biggest hyperscalers, and now Insight — as a Solutions Integrator — adds an entirely new level of speed, scale and efficiency to how multicloud solutions can be delivered. Our combined strength across Google Cloud, Microsoft Azure and AWS helps ensure our clients get efficient access to today’s fastest-evolving technologies — including leveraging gen AI — from a single partner capable of designing, building and managing increasingly complex digital business environments.

Insight’s joining forces with SADA, and their deep cloud expertise and thousands of buying clients will bring an even greater scale of opportunity to our valued partners. The addition of SADA also brings enhanced growth opportunities with Insight’s partners that are also Google Cloud ecosystem and marketplace partners, such as ISVs and SaaS solution providers. 

Multicloud redefines how modern businesses approach and improve their IT infrastructure operations, offering unparalleled flexibility, efficiency and cost savings to businesses by allowing them to select the best cloud services for their environment. This allows organizations to replicate data, apps and workloads across cloud systems to mitigate risks, including vendor lock-in, outages, natural disasters or cyberattacks. Multicloud solutions, including on-prem, also deliver exceptional scalability and compliance capabilities, allowing businesses to meet stringent data regulations and scale their IT requirements quickly and cost-effectively.

By establishing multicloud capabilities inclusive of the three largest hyperscalers (AWS, Microsoft Azure and Google Cloud), Insight will provide clients with comprehensive consulting, managed services and architecture expertise in key areas of running a modern business, like DevOps, app modernization, data, analytics, security and modern workplace, all of which are foundational pieces to integrating AI and gen AI into business processes.

Google and Microsoft are at the forefront of advancing the use of generative AI. SADA’s expertise in AI solutions within Google Cloud augments Insight’s existing Data & AI capabilities in Azure and CoPilot for Microsoft 365, adding similar capability in Google’s Vertex AI and Duet AI for Google Workspace.

Our combined strengths will provide our clients more choices and fuel their transformation. Together, we excel at helping clients understand business use cases for gen AI, implementing solutions quickly, responsibly and at scale while leveraging analytics to transform business operations. Insight was first to market with a generative AI accelerator, Insight Lens for Gen AI, designed to securely unlock private large language models giving IT teams complete control over their gen AI infrastructure, data, security, rollout and cost.