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AR and VR Business Applications in 2023 and Beyond
This market is expected to grow at an annual rate of 8.97% (CAGR 2024-2029), resulting in a projected market volume of US $62.0 billion by 2029.1 With many businesses investing into this market, it’s important to understand how VR technology could play a role in your business moving forward.
Retail
Virtual showrooms are starting to replace your traditional retail store and allow shoppers to see a variety of retail items in 3D and even virtually try on clothing.
Virtual trainings
VR technology will allow businesses to develop training programs for many different industries, including healthcare, manufacturing and construction.
Hospitality and travel
The most obvious use of AR would be navigation, but the travel industry can use AR to help tourists find local experiences and various modes of transportation, set hotel reservations and more.
Healthcare
Beyond training, AR and VR are being used to help surgeons prepare for surgery to avoid unexpected difficulties during invasive procedures and improve recovery times for patients.
Marketing and advertisement
With attention spans dwindling, AR and VR are helping marketers create immersive experiences and improve promotional materials to captivate their target audience.
Real estate
Real estate is one of the biggest users of AR/VR technology by giving potential buyers virtual tours of a home or apartment to lease or buy without spending time on the property.
As businesses adopt new technology, it’s important to stay prepared with the right partner to help your business acclimate to these changes. Insight is the ultimate partner to help you find, buy and implement the right devices and solutions into your workforce.
Talk to an Insight specialist today to learn more about AR and VR for your workforce.
Source:1 Statista. (2024, April). AR & VR - Worldwide.
