Client story Mobile Banking App Delivers Rich User Experience

Fifth Third Bank wanted to provide a mobile banking solution that would keep customers engaged. Insight's Digital Innovation Team worked with the client to create an app that met all of the bank's goals.

By  Insight Editor / 25 Nov 2014  / Topics: Application development Mobility

Fifth Third Bank logo
Rendering of Fifth Third Bank home screen of their mobile banking application

Challenge

Fifth Third Bank wanted to develop a mobile banking solution that would be fast and convenient for customers.

Rendering of account balance displayed from Fifth Third Bank application

Idea

Insight's Digital Innovation team worked with the client to reimagine what a mobile banking experience should be, focusing on the user rather than the technology.

Rendering of banking application on a tablet computer

Solution

The mobile app enables customers to access their accounts from anywhere they have internet access. and from any device, with a rich, intuitive user experience.

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