The 14‑inch MacBook Pro with M4 chip gives you spectacular performance in a powerhouse laptop built for Apple Intelligence.1 With up to 24 hours of battery life2 and a breathtaking Liquid Retina XDR display with up to 1,600 nits peak brightness, it’s pro in every way.
Available - Now
Brilllllliant.
iMac. The ultimate all-in-one desktop. Built for Apple Intelligence.1 Supercharged by the M4 chip, browsing and multitasking across apps feels snappier. With a stunning 24-inch 4.5K Retina display2 in an iconic design, and advanced camera, mics and speakers. iMac is brilliant for work and play.
Available - Now
The far mightier, way tinier Mac mini is 5 by 5 inches of pure power. Built for Apple Intelligence.1 Redesigned around Apple silicon to unleash the full speed and capabilities of the spectacular M4 chip. With ports at your convenience, on the front and back.
Available - Now
Hello, Apple Intelligence.
Write and get work done effortlessly with the first iPhone designed for Apple Intelligence.1 Create exceptional content with fast and fluid Camera Control, 4K 120 fps Dolby Vision and 4 studio-quality mics. All with a huge leap in battery life.
Available - 20th September 2024
Apple Intelligence coming December 2024
Hello, Apple Intellgience.
Write and get work done effortlessly with the first iPhone designed for Apple Intelligence.1Create standout content with fast and fluid Camera Control and a 48MP Fusion camera with 2x optical zoom, and macro photography. All with a big boost in battery life.
Available - 20th September 2024
Apple Intelligence coming December 2024
The ultimate sports and adventure watch.
Apple Watch Ultra 2, the ultimate sports and adventure watch, is now available in a satin black titanium finish. It features multi-day battery life, precision dual-frequency GPS1 and Apple’s brightest display ever. It also has a durable titanium case, sapphire front crystal and customisable Action button.
Available - 20th September 2024
Biggest display. Thinnest design. Ever.
Meet Apple Watch Series 10. A bigger display with more screen area and a thinner, lighter design. Get advanced fitness and health features with Sleep Apnoea Notifications,1 plus faster charging.
Available - 20th September 2024
Heavy on features. Light on price.
Essential features to help you stay connected, active, healthy and safe. Perfect to set up with Family Setup.1
Available - 20th September 2024
The next evolution in sound and comfort.
AirPods 4 - a totally transformed audio experience with Voice Isolation1 Siri Interactions1 and Personalised Spatial Audio.2 Featuring an updated fit for all-day comfort.
Available - 20th September 2024
Symphonic boom.
AirPods Max, the ultimate listening experience. Now in five new colours. An Apple-designed driver provides high-fidelity audio. Every detail, from canopy to cushions, has been designed for an exceptional fit. Pro-level Active Noise Cancellation1 blocks outside noise, while Transparency mode keeps you connected to your environment. Updated with a USB-C connector for even more convenient charging.
Available - 20th September 2024
iPad Pro. Thinpossible.
The new iPad Pro is impossibly thin, featuring outrageous performance with the Apple M4 chip, a breakthrough Ultra Retina XDR display, and superfast Wi-Fi 6E1and 5G.2 Along with Apple Pencil Pro and Magic Keyboard, it brings endless versatility, creativity and productivity to your fingertips.
Available to order now
MacBook Air 15″. Lean. Mean. M3 machine.
The M3 chip brings even greater capabilities to the super-portable 15-inch MacBook Air. With up to 18 hours of battery life1 you can take it anywhere and blaze through work and play.
A true powerhouse.
Embraced by creative pros in studios everywhere, Mac Studio delivers exceptional power with the M2 Max chip or the boundary-breaking M2 Ultra chip. It packs phenomenal performance into an unbelievably compact form with extensive connectivity.
Mac Pro
Mac ProTransformed by Apple silicon.
Mac Pro is a game-changing combination of Apple silicon performance and PCIe expansion for specialised workflows. And every configuration comes with the phenomenal M2 Ultra—Apple’s most powerful and capable chip ever.
Accessories sold separately and subject to availability.
Loveable.
Drawable
Magical.
Colourfully reimagined and more versatile than ever. With an all-screen design,10.9-inch Liquid Retina display1 and four gorgeous colours. iPad delivers a powerful way to create, stay connected and get things done.
MacBook Pro
1Apple Intelligence is available in beta on all Mac models with M1 and later, with Siri and device language set to US English, as a macOS Sequoia update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.
2Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
iMac
1Apple Intelligence is available in beta on all Mac models with M1 and later, with Siri and device language set to US English, as a macOS Sequoia update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.
2Actual diagonal screen size is 23.5 inches.
Mac Mini
1Apple Intelligence is available in beta on all Mac models with M1 and later, with Siri and device language set to US English, as a macOS Sequoia update. English (Australia, Canada, Ireland, New Zealand, South Africa, UK) language support available this December. Some features and support for additional languages, like Chinese, English (India, Singapore), French, German, Italian, Japanese, Korean, Portuguese, Spanish, Vietnamese and others, will be coming over the course of the next year.
Apple iPhone 16 Pro
1Apple Intelligence will be available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to US English, as an iOS 18 update in autumn 2024. Some features and additional languages will be coming over the course of the next year.
Apple iPhone 16
1Apple Intelligence will be available in beta on all iPhone 16 models, iPhone 15 Pro and iPhone 15 Pro Max, with Siri and device language set to US English, as an iOS 18 update in autumn 2024. Some features and additional languages will be coming over the course of the next year.
Apple Watch Ultra 2
Apple Watch Ultra 2 requires iPhone Xs or later with iOS 18 or later.
1Based on route map and distance accuracy in challenging urban environments.
Apple Watch Series 10
Apple Watch Series 10 requires iPhone Xs or later with iOS 18 or later.
1The Sleep Apnoea Notification Feature is available on Apple Watch Series 9 and later and Ultra 2. It is intended to detect signs of moderate to severe sleep apnoea for people 18 years old or older without a diagnosis of sleep apnoea.
Apple Watch SE
1Not all features will be available if Apple Watch is set up through Family Setup. Wireless service plan required for cellular service. Contact your service provider for more details. Check apple.com/uk/watch/cellular for participating network providers and eligibility.
Apple AirPods 4
1Available on compatible devices with iOS 18, iPadOS 18 or macOS Sequoia and later when paired with AirPods 4, AirPods 4 with Active Noise Cancellation or AirPods Pro 2 with the latest firmware.
2Spatial Audio works with compatible content in supported apps. iPhone with TrueDepth camera required to create personalised profile.
Apple AirPods Max
1Up to 2x more Active Noise Cancellation compared with AirPods Pro (1st generation) and AirPods 4 with Active Noise Cancellation.
Apple iPad Pro
Accessories sold separately and subject to availability. Compatibility varies by generation. Apps are available on the App Store. Title availability is subject to change. Third-party software sold separately.
1Wi‑Fi 6E available in countries and regions where supported.
2Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/ipad/cellular.
Apple MacBook Air
Testing conducted by Apple in January 2024 using pre-production 15‑inch MacBook Air systems with Apple M3, 8-core CPU and 10-core GPU, and pre-production 13‑inch MacBook Air systems with Apple M3, 8-core CPU and 8-core GPU, all configured with 8GB of RAM and 256GB SSD. The wireless web test measures battery life by wirelessly browsing 25 popular websites with display brightness set to 8 clicks from bottom. The Apple TV app movie playback test measures battery life by playing back HD 1080p content with display brightness set to 8 clicks from bottom. Battery life varies by use and configuration. See apple.com/uk/batteries for more information.
iPad 10th Gen
Accessories sold separately and subject to availability. Compatibility varies by generation. Apps are available on the App Store. Title availability is subject to change. Third-party software sold separately.
1The display has rounded corners. When measured diagonally as a rectangle, the iPad 10.9-inch screen is10.86 inches. Actual viewable area is less.
2Data plan required. 5G is available in selected markets and through selected network providers. Speeds vary based on site conditions and network. For details on 5G support, contact your provider and see apple.com/uk/ipad/cellular.
3Battery life varies by use and configuration. See apple.com/uk/batteriesfor more information. 4USB-C to Apple Pencil Adapter required to work with iPad (10th generation). Subject to availability.