Article Cisco Live 2025
Cisco Live 2025
By Insight UK / 13 Mar 2025 / Topics: Cybersecurity
By Insight UK / 13 Mar 2025 / Topics: Cybersecurity
The overarching theme revolved around the transformation of all companies into technology and AI-driven entities. The event highlighted the pivotal role that companies like Cisco and Insight play in shaping this future landscape.
As we move past the initial excitement of AI, its potential for enhancing efficiency and productivity is becoming clear. Oliver Tuszik highlights that only 7% of European companies are fully prepared for AI. He points out that while IoT and Cloud have significantly shaped the technology landscape, the shift to AI will be challenging, involving changes in operational costs and digital transformation strategies. Cisco's research shows that while 97% of CEOs intend to integrate AI, 80% are concerned that their lack of understanding may hinder strategic decisions and put them at risk of falling behind competitors.
Eliminating complexity is crucial as organisations rapidly scale and expand their technological capabilities amid a skills shortage. Enhancing digital resilience is vital, as “digital resilience equates to business resilience,” particularly as every company evolves into a technology-driven enterprise.
Cisco, renowned as the pioneer in secure networking solutions, empowers customers to streamline operations, enhance efficiency, and mitigate risks. By simplifying complexities, Cisco enables businesses to focus on innovation and growth, setting the stage for a digital transformation revolution. Navigating the challenge of prioritising and investing to meet both current and future needs can feel overwhelming, but you don’t have to face it alone. As your technology partner, Insight is here to guide you through the vast array of modern IT solutions and develop a tailored strategy that aligns with your company’s unique profile and business objectives.
A key focus at the event was on driving down the adoption costs of technology, allowing customers to invest in a foundational technology pillar and seamlessly expand into other solution domains at a reduced cost through a unified platform approach. This strategic approach not only fosters agility but also propels businesses towards a more cost-effective and scalable technology ecosystem.
One of the notable advancements discussed was Cisco's vision of distributed security, facilitated by a unified management plane known as Security Cloud Control. This innovative approach promises a comprehensive and cohesive security framework that can adapt to evolving threats and challenges in the digital landscape.
Jeetu Patel introduced the concept of the DeepSeek effect, which indicates a drastic reduction in costs. As a result, businesses may not only manage tens or hundreds of models but could potentially handle thousands. He also discusses the operator effect, which refers to the shift towards AI-driven autonomy, enabling users to have computers complete tasks independently. He emphasised that Cisco aim to capitalise on three key areas where it believes it holds a competitive edge in helping businesses tackle these challenges: the platform advantage, silicon advantage, and AI advantage.
Looking ahead to 2025, Cisco foresees a surge in technological innovation, surpassing the advancements of the past two decades. This rapid pace of evolution underscores the importance of digital resilience as a cornerstone of business continuity, especially as we transition into the era of AI-driven workplaces.
By embracing Cisco's cutting-edge technologies and solutions, companies can future proof their networks and operations, ensuring they are well-equipped to navigate the complexities of tomorrow's digital landscape. Insight is committed to helping our customers leverage these transformative technologies to drive business success and stay ahead of the curve.
As we reflect on our experience at Cisco Live Amsterdam, we are excited about the possibilities that lie ahead and the transformative impact that technology will continue to have on businesses worldwide. Together with Cisco, Insight is poised to Change the Game and lead the charge towards a future where innovation, resilience, and AI-driven strategies define the new normal.
If you would like to discuss Cisco's announcements further, please feel free to contact us at UKCiscoCX@insight.com.
