Independent Software Vendors (ISVs) see their business model changing. The rise of the cloud is accelerating the way we want to work: faster, better, smarter more flexibly, but at the same time at ever lower costs. This certainly also applies to software development and delivery, the core business of ISVs.
Traditional ISVs who develop and deliver applications on their own infrastructure are therefore slowly but surely migrating to the cloud. Not necessarily with a cloud-only strategy, but much more often in a sensible, step-by-step migration process, in which they leverage the efficiency of the cloud and take the next step to secure a healthy business future.
It is the adage of our time: do more in less time at lower cost. That’s no different for ISVs. The customer demands more and more, both of your application and the infrastructure on which you deliver. Availability, speed, shorter time-to-market, quick on-boarding, scalability on demand, improved uptime. Customers want it all, but at acceptable and certainly not excessive costs. See here the challenge for ISVs: how do you balance customer experience and (infrastructure) costs to remain a healthy business in this fast changing market?
The answer is straightforward: performance efficiency. The better your application workloads anticipate the demand for capacity, the more efficient your performance becomes. But also: the lower the costs, the happier your customers are and the better your business.
By adopting a cloud model ISVs can play the trump card for performance efficiency compared to on-premise infrastructure: scalability. Scalability allows you to:
The number-one frustration of every software user is that an application runs too slowly or is not available. So, what do you do in a traditional infrastructure? You create overcapacity to prevent these kinds of limitations. But often at great expense. The cloud offers countless possibilities and scenarios to scale capacity up or out in line with your customers' needs, fully automatically and at a pay-per-use price. This way, you also facilitate seasonal peaks, international markets, fast onboarding, quick time to market and other features that make your customers happy.
Scalability also improves the performance of your infrastructure. By scaling on demand, you can optimize your network performance or your storage performance according to need. Moreover, the cloud offers you countless programmes, tools and analytics from all major parties for monitoring performance and solving any bottlenecks before they occur. Again: customers happy; you happy, because by making your infrastructure perform more efficiently, you also save valuable resources, time and money that you can allocate to business development.
So, what is the strategy for ISVs to create customer delight and build a healthy business future? Performance efficiency. And you achieve that much faster in the cloud than on premises; that's for sure.
There are many roads for ISVs to raise performance efficiency in the cloud. We at Insight have been working with partners like you across Europe for many years, providing valuable time, knowledge and support in many (hybrid) cloud scenarios.
Contact one of our cloud specialists to find out how we can support you in optimising your cloud costs in line with your business goals, whether you are designing your first workloads in the cloud or work entirely cloud-based.
This article is part of a series based on Microsoft’s WAF (Well-Architected Framework), where you find much more helpful guidance. WAF improves the quality of workloads operating in the cloud by focusing on a set of common architecture principles, including cost optimisation, operational excellence, performance efficiency, reliability and security.
As a multi-vendor software licensing, workload and platform specialist, we can guide you through all stages of your strategic cloud journey with a series of workshops, assessments, services and best practices, from the first exploration of cloud or hybrid opportunities and benefits to support and optimisation after migration. So no matter where you are in your journey, we help you find new ways forward and accelerate your business.