As a key tool for many organisations, Google Analytics provides an end-to-end view of business-critical online metrics, including engagement, conversion and traffic. With Google having recently announced the end of Universal Google Analytics, commonly known as GA, clients will need to migrate their current Universal Analytics solution over to GA4 as soon as possible to build the necessary historical data.
Insight has Google certified consultants with ample experience and knowledge to either help advise or implement the migration from Universal Analytics onto GA4 with minimum disturbance to your business. We understand that migrating off a system that your business has relied on for data collection and utilisation can be a challenging and complex scenario.
Tailored to your specific business needs, our four-phase approach takes into account best practice Google Analytics migration principles and sets your business up for a smooth transition.
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